Monday, February 3, 2014

Dear Target

Dear Gregg W. Steinhafel (CEO, Target):

This isn't okay.  Blurred Lines is the name of a song about date rape.  You did not designed the shirt.  And I  understand your buyers chose it.  But you, sir, are untimely responsible for promoting the idea of blurring the lines even more.

You are selling the idea that date rape is cute.

According to University of the Sciences, 1 in 4 college women are victims of date rape.  84% of those women knew their attackers.  The Center for Family Justice  reports that every two minutes a women in the United States is sexually assaulted.  55% of gang rapes happen at fraternities where this song is likely to be played during parties. (One In Four)

The long term effects of rape are devastating.  Depression, borderline personality disorder, sleep and eating disorders, just to name a few.  We won't even get into the impact unintended pregnancy due to rape has on society.

Article after article dissects the lyrics and their meaning.  The bottom line is this:  As a major American retailer, you are responsible for the messages on your clothing.  You are responsible for knowing what you're marketing to little girls.  You are responsible for making date rape cute.

You are a father, Mr. Sheinhafel.  Would you let your daughter wear this shirt?


  1. Thank you for writing this! I agree fully. I too will be sending a letter.

  2. Wow! That is unbelievable. I'm unfamiliar withthe song so as a mother to daughters I appreciate being made aware of this shirt.
    Angela @ Time with A & N